Vishwesh Shetty

Shopify and Facebook App Developer, Messenger Bot Expert. Top Rated Developer at UPWORK.

Tweet Wall for live events using EasyHashtag

Tweet Wall is basically listing of all the tweets of a given Hashtag on a Screen. It can be used  during live event on a big screen or through projection, to encourage participants to tweet on your Hashtag to feature their tweets on the Wall. You can even use Tweet Listing in your Campaign Microsite. Using EasyHashtag you can build a Tweet Wall for live events in minutes.

Login to EasyHashtag Dashboard and click on Tweet Listing under Create widget

Navigation Flow: Login -> Create Widget -> Tweet Listing.

Tweet Listing Menu

Tweet Listing Menu

Once you click on Tweet Listing, you would see the following screen:

 

Tweet Listing Settings

Tweet Listing Settings

You need to fill in values for following fields to create your Tweet Listing Widget.

Widget Name: Provide a user friendly name to your widget in order to easily identify it later. This name will be used to identify your Widget throughout the dashboard.

Choose Brand: Choose the twitter brand for whom you are running the campaign. In case if you have not yet added any brands to your Account, click on Manage Accounts to add a brand.

List of Hashtag to Track: Provide a user-friendly name for your Hashtag and the Hashtag that you want to Track. You can add more hashtag to track if you want.

Other Settings:

Full Screen (Preferred): Keep this box checked for a responsive widget.
Height: Set value only values only for non-responsive fixed height
Width: Set value only values only for non-responsive fixed height
Background Image: Upload a background image for widget if required.
Background Color: Select background color for widget. By default it’s set to white.

Once you are done with these settings click on Create and Preview.

EasyHashtag would generate a preview of the widget and open in a new Window. In case if you have pop up blocked, click on Preview Link to view the widget preview.

Here’s a user preview Tweet Listing Widget.

Live Demo

Click F11 or (Fn+F11) to switch to Full Screen mode.

Tweet Listing Widget

Tweet Listing Widget

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EasyHashtag – Track, Visualize and Measure your Hashtag Campaigns

EasyHashtag is a free tool that helps you offer more in your Hashtag Campaign with beautiful widgets which you can use for Live Events and in your Campaign Microsites. Using EasyHashtag you also get real time tracking and measurement for your Hashtags with detailed raw tweet and user excel data. EasyHashtag can be divided into 3 parts

Tracking

Feed in your Hashtag and all tweets for the given Hashtag are fetched in real time using Twitter Streaming API. You can see on graph the number of tweets that you get per minute and thus know when you Hashtag trend is picking up.

Real Time Tweets Per Minute

Real Time Tweets Per Minute

 

Visualization

EasyHashtag provides beautiful widgets which can be used for Live Events, Campaign Microsite, Broadcast etc. Currently the tools consist of 7 widgets.

  • Tweet Mapping (India)
  • Tweet Listing (Flip, Infinite Scroll)
  • Twitter Battle
  •  Tweet to reveal
  •  Avatar Wall
  • Photo Wall Visualization
  • Tweet Counter

Screenshots:

Measurement

  • Hashtag Impressions –
  • Follower Growth (Including list of new followers)
  • Unique Users
  • Sentiment Analysis
  • Most Tweeted City
  • Complete List of Users, Tweets
  • Detailed Excel Reports (Raw tweet and user data)

TwitterHashtagStats

Dashboard Tweet Data with Export excel option.

Dashboard Tweet Data with Export excel option.

 

[slideshare id=44200166&doc=easyhashtag-150203034730-conversion-gate01]

 

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Get More Entries for your next Social Contest

 

Running an awesome Social Contest but not happy with the number of entries? Following are few tips which should help you get more entries for your Social Contest. These tips are mostly from technology perspective.

1) Provide multiple Social Login options.

Don’t restrict your app to Facebook Login, provide alternatives like Twitter or Google Plus login. Most of the times when running a contest on Facebook, it is also promoted on Twitter. Redirecting a Twitter user to Facebook Page Tab and asking them to Login from Facebook doesn’t really make sense. It’s better to take user to a Microsite and provide him option for both Twitter and Facebook Login.

Approx 25% users for Samsonite Globe Trotter app were through Twitter Login.

Globe-Trotter-Facebook-Twitter-Login

Samsonite Globetrotter Microsite developed as a Freelancer with multiple login options.

 

2) Make Social Login optional.

Is it really necessary to force a user to Login through Facebook to participate? Well, of course it would be preferred, but making it compulsory would mean losing out on some entries. If a user cancels the Login permission dialog, rather than blocking him its better to let him participate through a small form which would ask for user’s name, email and other desired data.

  • What about spam entries?

If you are worried that without forced Login you would be receiving lot of spam entries then you could implement a system where a confirmation link is sent to users email and and he needs to click on that link for his submission to be accepted.

  • Don’t make it obvious.

Preferably don’t make it obvious that Facebook Login is optional, only when user cancels login permission dialog, let him participate using entry form.

In an average, only 60% user accept Facebook Login Dialog .

Facebook Login Accept Rate

 

3) Reaching out dropped authenticated users.

Facebook allows reaching out authenticated users through Facebook Notifications API. You can send notification to all the users who have authorized your contest app but did not submit an entry.

So if you have 100 authenticated users and only 50 entries, you can send notification to other 50 and entice them to submit their entries.

You can also,

  • Send notification to user who have submitted entries and ask them to get more votes for their entries
  • Send notification about Winner announcements.
  • Send notification to users of previous contest to participate in the new contest. The previous contest should not be older than 2 months.

Read more about Notification API here.

FacebookNotification

Facebook Notification shot out to all users of Seedhi Sitatuin Ulta Reaction.

 

and the most important one..

Make  Social Contest Apps Mobile compatible!

You share your contest links on your Facebook Post and you get comments like “Its not working”, “Page not found”. This is what the users sees –

Facebook Page Tab Error Facebook Page Tab Error

 

This is because most of the time Facebook contest apps are hosted on Page Tabs and Facebook page tabs are not supported on mobile. It is best to have a separate Microsite for Mobile users. While sharing the app link on your Page’s Timeline, use the Microsite link and not the page tab link. If user is accessing the link through mobile let him play the app on Microsite, if user is accessing the link through desktop, redirect him to the page tab. Microsite won’t add on to your development cost, except for buying a new contest specific domain.

 

Hope these tips proves helpful, if you have any questions you can leave a comment below. I’ll try to add more tips to this later on.

If you like the post and find it useful, please do share it. It would be encouraging, it takes a lot of efforts for a developer to write blog post :)!

Random Notes:

Here are few tips from Facebook for increasing your Facebook Login Dialog accept rate!

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